Well, at least General Motors isn’t the only one making apologies today. BBC admitted that its deal with TomTom to release TopGear-branded navigation system voiced by the show’s famously sardonic host, Jeremy Clarkson, violated its own editorial guidelines.
More specifically, section 15, article 4, paragraph 7 states that:
“Those working on consumer programs must take particular care not to endorse any product or service which could be covered in the programs on which they work and they should have no commercial or other links which could appear to influence their BBC work”.
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