Launching a new brand in a country takes a lot of careful planning, and timing is crucial. If said brand is a sports car maker, there’s a perfect solution: do it on the weekend of the local Formula 1 Grand Prix.
So far this year, McLaren Automotive has done it three times at the GP's in Germany, Italy and Singapore. Now Team Lotus is following its example, as it will launch Caterham Cars in the Indian market at this weekend's inaugural Indian F1 Grand Prix.
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